California Water alliance
HashtagPinpoint is an award-winning, full-service strategic communications firm focusing on social targeting, listening, and advocacy. We provide services to political campaigns, government entities, chambers, special districts, non-government organizations, and more. Our ability to distill complex issues into consumable, story-telling content continues to propel them forward as a true leader in Strategic Communications.
Our Proposal
HashtagPinpoint will create dynamic content using static images, animated video, and video testimonials to craft a compelling narrative for social media users.
The platforms include the following:
Facebook
Instagram
Google (Including YouTube, Google Ad Searches and Gmail sponsored content)
Spotify
Pandora
With dynamic content and sponsored advertising, HashtagPinpoint targets the viewer you want to message. We create custom audiences using client data, behaviors and interests of the users on the platforms and web traffic. These users are served content that will shape the narrative that the California Water Alliance is wanting to convey.
Digital Advertising: We have found that the most effective method to reach individuals is through digital advertising. Ads on all platforms are necessary and essential to delivering an effective and strategic message. Part of our monthly rate includes a media buy. We NEVER take a “scrape” from your media buy or any commission from that media buy.
Many clients prefer that we assume control of their social platforms and handle their day to day messaging. We have found this to be extremely effective in spreading the message and maintaining consistency throughout.
We work on a monthly retainer or per project. For a complete list of our services, please visit Our Services page.
Our Work
Video Production and Advocacy
Animated Clips
Static Graphic Design
What Others Are Saying…
HashtagPinpoint is more than a consulting company, they are an invested member of our team, and together we have built a robust social media presence, increased our website traffic substantially and cemented our brand.
-Tiffany Baca, Public Affairs Manager - MWDOC
HashtagPinpoint’s ability to create consumable content has greatly contributed to Mesa Water District's outreach efforts. HashtagPinpoint has submersed themselves in understanding Mesa Water, and the public water industry in general, and they use that knowledge, along with their social media skills, to communicate our key messages.
-Stacy Taylor, External Affairs Manger - Mesa Water District